Pay It Forward — Drip Campaign Review

Hi {{firstName}},

Quick one. We just shipped a way for you to put real money in a friend's pocket while they buy their first home.

Here is what happens when you send them your Homa link:

• Their buyer-agent commission gets rebated back to them at closing, up to 2% of the home price. On a $400K home, that is $8,000 they walk away with.
• They get an extra closing credit of up to $1,000 from this program, on top of the rebate.
• They still get a licensed agent reviewing every offer. Same MLS listings, same legal protections.

You are not selling them anything. You are giving them a tip that saves them thousands.

Hi {{firstName}},

If a friend of yours is buying a $400K home right now, here is the math they probably do not know:

• Traditional brokerage: their agent earns ~3% of the sale price built into the closing costs. That is $12,000 baked in.
• With Homa: they get up to 2% of that rebated to them at closing, plus up to $1,000 in additional closing credit from this referral program. That is roughly $9,000 back in their pocket.

Same homes. Same agent protection. Different math.

If you know one person in the next 12 months who is looking at first-time buying or upgrading, your link is worth real money to them.

Hi {{firstName}},

Last note from us on this one. If you have one friend in your contacts who is house-hunting or thinking about it, the kindest thing you can do this month is send them your link.

They save thousands. You get the credit of being the friend who knew.

Hi {{firstName}},

Dana closed her first home with Homa last week. The reason she even knew about Homa: her friend Marcus texted her a referral link back in March.

Here is what hit Dana's settlement statement the day of closing:

• $8,000 rebated from the buyer-agent commission (2% of her purchase price).
• $1,000 additional closing credit from this referral program.
• Total back in her pocket: $9,000.
• Effort for Marcus: one text message.

That is the whole motion. You share, they save thousands. We just rolled this out to every Homa user. Your link is in your dashboard.

Hi {{firstName}},

Quick stat from last month. Across all Homa referrals that closed, the friends-of-users walked away with over $40,000 in combined closing credits from this program alone, on top of the 2% commission rebates they already get.

The average closing credit per referral was around $900. Median time from when the referrer sent the link to when the friend closed: 11 weeks.

You do not need to vet, qualify, or follow up. You just send the link.

Hi {{firstName}},

Final note. Marcus and Dana are real people. So are the 40+ friends-of-users who closed with credits last month.

Your referral link is sitting in your dashboard right now. Sending it to one friend takes 10 seconds. Whether or not they close is up to them, not you.

Hi {{firstName}},

This will take less than a minute to read and less than 30 seconds to act on.

Your Homa account has a personal referral link sitting in it. Send that link to one friend who is house-hunting. From there:

• The link tracks who clicks and signs up. Nothing for you to do.
• The moment they close on a home with Homa, they get a closing credit of up to $1,000 paid directly toward their costs, on top of the standard 2% rebate.

You do not chase, follow up, or pitch. We do all of that.

Hi {{firstName}},

If you do not have a friend in mind right now, here is the laziest possible move:

• Copy your referral link once.
• Drop it in your Instagram bio, your email signature, or a group chat where someone is always asking about homes.
• Forget about it.

Anyone who clicks and signs up is now your referral. The system tracks them for a full year. They get the closing credit whenever they close, whether that is next month or next year.

One copy-paste, ambient good-deed-doing.

Hi {{firstName}},

Friendly nudge. Most of the people who eventually move a friend through this program copy their link inside 7 days of getting this email. Then they basically forget about it.

Three months later, someone they sent it to closes a home, and that friend walks away with $1,000 they did not expect.

Be the friend who told them.

Hi {{firstName}},

A 15-second exercise. Open your phone and scroll through your messages. People in your life right now who would love a $1,000 credit at closing:

• A friend who just got engaged and is thinking about a first home.
• A coworker whose lease is up in the next 6 months.
• A sibling who keeps complaining about rent.
• That one friend who is always forwarding Zillow listings.

One text to any of them with your Homa referral link, and when they close, they walk away with up to $1,000 in closing credit plus the standard 2% commission rebate. That is real money in their pocket the day they sign.

Hi {{firstName}},

You know the one. Brings it up every Monday. Has been "almost ready to buy" for 18 months.

Here is the move. Forward them your Homa referral link with one line:

"You should look at this. They rebate up to 2% of the home price back to you at close, and there is an extra $1,000 closing credit if you sign up through my link. Worst case, you save thousands."

That is the entire pitch. They click or they do not. If they ever do close with us, the credit lands on their settlement statement.

Hi {{firstName}},

Last note. The friend in your contacts who would use $1,000 at closing already exists. You just have to send them the link.

If nothing comes to mind right now, that is fine. Stick your link in a place you will see it later (Instagram bio, email signature, the next group chat about Zillow). The link does not expire.