Pay It Forward — Drip Campaign Review

Hi {{firstName}},

Quick one. We just shipped a way for you to put real money in a friend's pocket while they buy their first home.

Here is what happens when you send them your Homa link:

• Their buyer-agent commission gets rebated back to them at closing, up to 2% of the home price. On a $400K home, that is $8,000 they walk away with.
• They still get a licensed agent reviewing every offer. Same MLS listings, same legal protections.
• You get $500 in your account the day they close, plus a $25 gift card the moment they start browsing.

You are not selling them anything. You are giving them a tip that saves them thousands.

Hi {{firstName}},

If a friend of yours is buying a $400K home right now, here is the math they probably do not know:

• Traditional brokerage: their agent earns ~3% of the sale price built into the closing costs. That is $12,000 baked in.
• With Homa: they get up to 2% of that rebated to them at closing, plus $500 from this referral program. That is roughly $8,500 back in their pocket.

Same homes. Same agent protection. Different math.

If you know one person in the next 12 months who is looking at first-time buying or upgrading, your link is worth real money to them.

Hi {{firstName}},

Last note from us on this one. If you have one friend in your contacts who is house-hunting or thinking about it, the kindest thing you can do this month is send them your link.

They save thousands. You earn a thank-you check from us. Everyone wins, no one loses.

Hi {{firstName}},

Marcus closed his home with Homa last week. So did his friend Dana, who he had texted a referral link to back in March.

Here is what hit their accounts the day of closing:

• Marcus got $500 in his bank account.
• Dana got $500 off her closing costs.
• Total in their pockets: $1,000.
• Effort: one text message.

That is the whole motion. You share, they save, you both get paid. We just rolled this out to every Homa user. Your link is in your dashboard.

Hi {{firstName}},

Quick story from last month. Our top-paid Homa user earned $2,150 in a single month. Here is how it broke down:

• 1 friend referral that closed: $500.
• 1 video testimonial: $500.
• 3 social shorts: $750.
• 4 written reviews: $400.

Total time invested: maybe 90 minutes spread across a month.

You do not need to do all of those. Most people pick one or two and stack from there. The friend referral on its own can be $525 ($25 gift card plus $500 at close) for one text.

Hi {{firstName}},

Final note. Marcus and Dana are real people. So is the user who earned $2,150 last month.

Your referral link is sitting in your dashboard right now. Sending it to one friend takes 10 seconds. The payout takes 4 business days from the qualifying event.

Hi {{firstName}},

This will take less than a minute to read and less than 30 seconds to act on.

Your Homa account has a personal referral link sitting in it. Send that link to one friend who is house-hunting. From there:

• The link tracks who clicks and signs up. Nothing for you to do.
• The moment they browse, you get a $25 gift card automatically.
• The moment they close, you get $500 in your bank account.

You do not chase, follow up, or pitch. We do all of that.

Hi {{firstName}},

If you do not have a friend in mind right now, here is the laziest possible move:

• Copy your referral link once.
• Drop it in your Instagram bio, your email signature, or a group chat where someone is always asking about homes.
• Forget about it.

Anyone who clicks and signs up is now your referral. The system tracks them for a full year. You get paid when they close, whenever that is.

One copy-paste, ambient income.

Hi {{firstName}},

Friendly nudge. Most of the people who eventually earn from this program copy their link inside 7 days of getting this email. Then they basically forget about it.

Three months later, someone they sent it to closes a home, and they get $500 they had not planned on.

Be one of those people.

Hi {{firstName}},

A 15-second exercise. Open your phone and scroll through your messages. People in your life right now who would love a $500 credit at closing:

• A friend who just got engaged and is thinking about a first home.
• A coworker whose lease is up in the next 6 months.
• A sibling who keeps complaining about rent.
• That one friend who is always forwarding Zillow listings.

One text to any of them with your Homa referral link, and you both get paid when they close. They save up to 2%, you make $500.

Hi {{firstName}},

You know the one. Brings it up every Monday. Has been "almost ready to buy" for 18 months.

Here is the move. Forward them your Homa referral link with one line:

"You should look at this. They rebate up to 2% of the home price back to you at close, and I get a thank-you bonus if you ever buy through them. Worst case, you save thousands."

That is the entire pitch. They click or they do not. If they ever do close with us, you both get $500.

Hi {{firstName}},

Last note. The friend in your contacts who would use $500 at closing already exists. You just have to send them the link.

If nothing comes to mind right now, that is fine. Stick your link in a place you will see it later (Instagram bio, email signature, the next group chat about Zillow). The link does not expire.